Telecoms

Motorola Extends Its Presence in India

Opening two more flagship stores

By Cosmin Vasile, Communications News Editor

22nd of April 2007, 08:06 GMT

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Malcolm Dawe of Motorola and Soha Ali Khan

Motorola has opened two more stores in India this week. They are part of the worldwide expansion which includes up to 350 Motorola shops

spread around the world and meant to bring the brand closer to users everywhere.

"The Flagship Store launch in New Delhi's NCR gives us the opportunity to become the brand of choice by creating a direct connection with consumers in India.", said Jason Few, Corporate Vice President of Retail & Distribution for Motorola Mobile Devices.

To be more appealing to the Hindu audience present at the inauguration, a local celebrity, the actor Soha Ali Khan, was the one that led both MOTOSTORE openings. The new Flagship concept store is meant to bring a closure between Motorola users and the brand itself. For this, the MOTOSTORE transforms the shopping visit into an interactive experience. It offers mobile phone tattoos, Bluetooth photo-imaging, game and ring tone downloads.

The reason for Motorola choosing this location to expand is that India has proved to adapt extremely fast to mobile phone offers. This is why the mobile phone company has decided to bring its latest technology and Flagship stores to this country. Motorola is one of the global leaders in wireless communications and one of the top mobile phone companies.

TAGS:

Motorola | Flagship store

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