Motorola plans on developing significant upgrades to its music portal in order to make mobile phones start taking the part that they deserve in playing high quality sounds. For this, they addressed an invitation for contribution to the leaders of music business and mobile network operators in Asia.

Chinese people can purchase and download more than 100,000 music tracks from Motorola's MOTOMusic site, which makes this portal stand as the leading online commercial music service in Asia.

"In the face of the changes that digitization has wrought on the music industry, we must work together to create new ways to experience the music we all love, ways that are relevant to the way Asians live today", stated Michael Tatelman, corporate vice president and president of Motorola Asia Pacific. This is actually an invite for cooperation addressed to all major music companies and network operators from China.

Motorola considers that music can have a considerable bright future when combined with the technology integrated in mobile phones. Even more, such performances have turned into standard features that users look for when buying a handset. For this reason, mobile music needs only a push in order to win the market share that it deserves.

"Making that happen is going to take more than outstanding mobile devices - it demands that manufacturers, operators, artists, labels, and service providers share a vision that recognizes that the future of music is mobile, and that we must make mobile music even better than the music experiences we grew up with", further declared Michael Tatelman. Their role would be that of providing the proper services that will give users easier access to a high quality music experience.

Motorola has recently released the ROKR devices that provide full music playback capabilities. This line of phones is meant to combine the MP3 functions with those of a regular mobile phone.