14 DAY TRIAL // Motorola got acquired by Lenovo a while back and the results of the merger are already visible and quite encouraging.
The company announced that it sold around 10 million smartphones last quarter, a number which translates into a 118% increase year-over-year.
The company has also started tackling the Chinese markets again by bringing into the country the Moto G, Moto X, and Moto X Pro.
The device maker is facing though competition from Apple, Samsung and China’s local companies, most prominently Xiaomi, but the initial feedback seems quite promising.
Forbes has recently had the chance to talk to the company’s COO Rick Osterloh, who explains that Motorola has high hopes of becoming relevant in Asia. Their strength lies in the fact that they are offering solid alternatives to premium products that are not drilling a huge hole in customers’ budget.
So life’s good at Motorola, especially since Lenovo reaffirmed its previous forecast saying that the company would return to profitability in four to six quarters.
Motorola predictions: Samsung won't stay on top forever
The ups and downs don’t really scare Osterloh, who views them as an integral part of existence and he gives a telling example.
Every seven years, those who are on top on the market are dethroned and somebody else takes the ruling scepter from them.
It’s the case of Nokia, a company that sold millions of iconic phones, but had to be rescued from misery by Microsoft. BlackBerry is also going through a similar turmoil. And Samsung might be next.
Has the downfall begun already?
Osterloh might have a point here. In competitive markets like China, Samsung isn’t doing so great. A recent report revealed that the Korean tech giant’s sales in the country were being aggressively cannibalized by Apple, Xiaomi and Lenovo.
Also numbers shared with us by TrendForce showed that Samsung had already embarked on a path to decline.
Even as the company continues to remain the world’s leading smartphone vendor, we’re seeing an acute decline compared to previous years.
In 2014, Samsung commanded over 28% of the global market, while in 2013 the company ruled with 32.5%. But in 2015, figures show that Samsung continues to control only 26.6% of the market.
Hopefully, in 2015 Samsung will find a way to stop the decrease. Maybe the Galaxy S6 launch will help it achieve this purpose.