Motorola 720iS and DoCoMo Take Part in (PRODUCT)RED

NTT DoCoMo has decided to join the Motorola initiative of taking part in the (PRODUCT) RED program. From now on, Motorola will donate approximately 1,000 yen for each M702iS(RED) handset sold in Japan, while 1% from the bills of all DoCoMo users will go to the Global Fund, used for fighting AIDS.

Motorola's participation in the (PRODUCT) RED project is one with a long history. The company has produced a special line of mobile phones, all red. Contributions from the sale of these phones go directly to the Global Fund and vary based on product, country and service provider. In U.K. for example, a £10 contribution is made on the sale of each red MOTOSLVRT and red MOTORAZRT V3i, and also, 5% of the wireless monthly bill of each user owning such a phone goes to the Global Fund. In the US, $17 are donated on the sale of the red MOTORAZRT V3m phone.

The ( PRODUCT) RED phones are a limited edition and have special wallpapers, ring tones and video casts, especially designed for this line.

(PRODUCT) RED is a business model founded at the beginning of year 2006 by U2 lead vocalist Bono and by Bobby Shriver of Debt AIDS Trade in Africa, an international non-governmental organization raising money to help eliminate HIV/AIDS in Africa. Its is based on the donations made by international brands to the Global Fund by selling (PRODUCT) RED labeled products.

The M702iS(RED) handset will be launched by DoCoMo on April 27th, 2007. For DoCoMo, the donation program will be active until the end of March 2008.