The smartphone is usually priced at £135 ($220/€163) in the country

Feb 6, 2014 02:56 GMT  ·  By

Wireless carrier Vodafone UK has decided to make Motorola’s Moto G smartphone a little more appealing than it already was, allowing users to purchase it at only £100 ($163/€120) as part of a new promotion.

The deal, available as part of Vodafone’s ‘Within Reach’ campaign, has the 8GB version of the device available at this price tag, as can be seen on the carrier's website.

As Android Central notes, the phone is usually available for purchase in the UK at around £135 ($220/€163), which is much more than what users in the United States have to pay for it.

Moto G is an entry-level handset that sports a 4.5-inch touchscreen display, a dual-core processor, 1GB of RAM, and 8GB/16GB of internal memory. It also packs a 5MP camera on the back, and a 1.3MP front sensor, while running under Android 4.3 Jelly Bean.