14 DAY TRIAL // A survey on 3,000 individuals carried out by Piper Jaffray reveals that people know next to nothing about 4G / LTE networking, but that they do want the next-generation iPhone from Apple.
Analyst Christopher M. Larsen said in a research note published today that 47 percent of the subjects felt they didn’t need 4G LTE. A quarter said they regarded all 4G network technologies as being the same (they’re not), and just 15 percent pointed to LTE as being the best one.
Half of the respondents indicated they didn’t know who had the best 4G network.
When asked about Apple's next iPhone, 55 percent of those polled said they were considering purchasing it. Of those, 44 percent said they’re going with Verizon. AT&T scored 29 percent, and 14 went to Sprint. The remaining 13 percent said they liked the services of T-Mobile, though you can’t get an iPhone through them at this point.
"With these results in hand, we expect Verizon to continue to gain market share of high-value smartphone (subscribers)," Larsen wrote. "Keep in mind, the iPhone carries a high subsidy, and therefore high initial sales have a short term negative impact on margins."