Mossberg has published an article in which he praises Apple for being the only major computer company to focus on the actual user.

In the article, Walter Mossberg criticizes the major computer companies for focusing and 'jumping to the tune' of IT managers. He describes how the industry works on a false model of the computer using population, dividing everything into " 'consumers,' who lie around at home playing games and listening to music, with the occasional homework assignment or tax form thrown in; and 'enterprises,' large corporations where computing is controlled by IT departments and only mission-critical tasks are performed."

Because of this false model and the focus of the major companies on the corporate sector, computers are not being designed to be 'used,' but flogged as numbers that would sound appealing to IT departments.
Mossberg praises Apple as being the "only major computer company focuses mainly on the non-IT part of the computing world."

"Some of you wonder why reviewers like me, writing for the non-IT part of the world, have consistently praised Apple products in recent years. One reason is that they are good. Another is that they have been unaffected (so far) by the plague of viruses and spyware that makes Windows users miserable. But an underlying reason is the focus on individual users... In my view, the world would be better off if the biggest computer companies started catering more to the non-IT part of the market, where most computers live."