has kicked off preparations for its Worldwide Developers Conference set to be held between June 7 and June 11 at San Francisco's Moscone Center next week. Workers have started setting up WWDC10 banners, and have finished laminating the huge Apple logo on the convention center's East wall of windows, pictures taken on location show.
AppleInsider, the source publishing the photos in question, points out
to the main banner for WWDC10, noting that it is identical to the “center of the app universe” image posted on Apple's invitations, as well as on the Developer section of its website.
There, Apple provides visitors with news and updates on the WWDC 2010 schedule, which includes over 100 technical sessions and hands-on labs where attendees can dive deep into advanced development and design techniques that harness iPhone OS and Mac OS X technologies. A special events page describes the WWDC experience beyond the sessions and labs. These include the Steve Jobs keynote, the Apple Design Awards Ceremony, lunchtime sessions, and evening activities.
According to Apple’s official May 24 announcement confirming that its CEO was set to start WWDC 2010 with a keynote address on Monday, June 7, “The five-day event running from June 7 to June 11 is focused on providing advanced content for skilled developers across five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS. Apple engineers will deliver over 100 solutions-oriented technical sessions and labs. WWDC 2010 gives an incredibly diverse community the opportunity to connect with thousands of fellow iPhone, iPad and Mac developers from around the world.”
As indicated by the Mac maker, this year’s conference sold out in a record eight days to over 5,000 developers. In addition to the confirmed scheduled events, Apple is widely expected to introduce a next-generation iPhone at this year’s WWDC.