14 DAY TRIAL // While many were skeptical that Spotify would ever get to launch in the US and be both legal and free, others kept their faith then helped the platform grow when time came. It now seems the Europeans must have done something right since other services now follow suit.
Since it might look like Americans are overwhelmed by the numerous alternatives they have for enjoying their music, each of these options needs to stand out and draw attention.
Some might consider lowering the fees, but MOG and Rdio chose take a risk and release a cost-free version of their streaming services.
Is there any better way to gain popularity than offering a service for free? Of course there is, offering it without any advertisements as well (even if it is for a limited period of time).
MOG is the first one to introduce the new version and, on their blog, they have announced that their FreePlay scheme will be available to “listeners who are new to MOG to get a taste of our high quality audio, 12 million song catalog, and awesome customizable MOG Radio.”
The new service will only be available online, and users will still be required to create an account in order to enjoy all the benefits.
For the first 60 days, nobody will be bothered by any ads, but once this interval runs up, one will need to upgrade to a paid subscription or to tolerate the ads.
On the other hand, Rdio have also made public their intentions to roll out a free version, emphasizing that they do not plan to integrate any type of advertisements at any time.
This service will rely solely on the quality and variety of its music to persuade listeners to purchase a $10 monthly subscription.
Given all this, one can only look forward to the upcoming F8 Conference when Facebook is expected to reveal yet another music platform.
It remains to be seen whether Zuckerberg manages to turn things around and bring innovation in the music streaming industry just as he managed in the social networks field.