14 DAY TRIAL // Mobclix, a company with an affinity for the iPhone, has posted an interactive graph showing which are the most popular categories of apps in the App Store, how many apps are free and how many are paid, as well as the download habits for ranges including five days, one month, six months and one year.
Yesterday, Apple confirmed via an official press release that its App Store had just served two billion application downloads in the course of a year. Little to no details were given as to which categories of apps were the most popular, or how many free apps accounted for the huge figure. Mobclix took matters into its own hands and released its analysis of App-Store habits in the form of a web application, allowing users to see App-Store trends over short or long periods of time.
The mobile advertising firm claims its app analytics show that paid apps make up for 77.3% of the total number of titles hosted in the App Store. Just 22.7% of the apps are free. However, the scales are undoubtedly tipped the other way around when it comes to application downloads.
“Mobclix is the industry's largest mobile ad exchange network via its sophisticated open marketplace platform and comprehensive account management solution for iPhone application developers, advertisers, ad networks, and agencies,” the company says on its website. “The Mobclix ad exchange provides complete transparency and visibility for developers to maximize revenues and advertisers to increase performance,” Mobclix upholds.
Mobclix is a complete mobile-application platform focused on real-time application analytics that give developers business insights into their applications, yielding optimization and rich media advertising, as well as distribution and viral growth through social media, the company also claims. Mobclix promises that its services are perfect for developers looking to turn a simple iPhone application into a serious, money-making business.