RSS feeds gained popularity among internet users and developers, due to their large potential in web site promotion, content syndication and most importantly, information filtering and selection.

When you decide to promote your content through RSS feeds, you should not neglect in the first place the basic rules of RSS feeds implementation and validation. The first step is to understand the way they work. In order to accomplish this task, you should select an RSS aggregator and to subscribe to sites that provide RSS feeds.

The success of your RSS feeds publishing will be reflected in your number of subscribers. There are many of your site visitors who do not know anything about RSS feeds. It is recommended to provide a short description of RSS feeds' role and usage. You must also display visible links (attractive icons eventually) to your RSS feeds in order to allow your visitors to easily subscribe to them.

You can also add buttons corresponding to popular online RSS readers, such as My Yahoo!, Bloglines, Google Reader and more. These buttons are easy to create by using online generators offered by the RSS reader service provider.

The frequency of your site content change reflected in RSS feeds updates to the subscribers will have a great influence over your credibility. It is recommended to add new content to your website frequently in order not to lose your subscribers. Your feeds must also be auto discoverable for an increased accessibility. You can add a favourite icon to your RSS feeds to give them a unique status.

Another important trick to gain more subscribers is to give them only original content. It is recommended to avoid republishing the content of other feeds and you must host the RSS feeds yourself. In this way you can control the way your feeds will be displayed in subscriber RSS readers. All of these factors, well implemented, will determine an increase in the number of your RSS feed subscribers.