14 DAY TRIAL // Mogulus, the Web streaming service provider, has announced it will be changing its name to Livestream, in an effort to make a clearer image for itself. The new name should help Internet users understand more easily what exactly is it that the service does as Mogulus didn't really mean anything to most people. The change was accompanied by a new interface and a new domain name, Livestream.com, for which Mogulus reportedly paid almost $100,000.
Livestream is a fast growing start-up from New York that offers free and paid web streaming services and which claims to have more than 300,000 registered users in the market it believes to be the next big thing. “Livestream is doing for live video streaming what YouTube did for on-demand video clips,” said Max Haot, Livestream CEO and co-founder. “While we didn’t invent live streaming, we’re removing the barriers – making live video production and streaming easy and affordable for anybody to use and experience.”
He believes that users demand more and more real-time services pointing to the huge success of micro-blogging site Twitter as an example: “Consider how the demand for connecting communities and information in real time on the Internet has grown through simple services like Twitter… and, that’s just texting!” he said. “It’s easy to see that live video streaming is well positioned to become a key force moving us toward richer, more immersive content experiences and communication.”
Livestream is facing a crowded and highly competitive market with the likes of Paltalk, Stikam, Kyte, Qik, Justin.tv in the up-and-coming sector of web streaming, and it is still a relatively small player. It has seen a healthy growth of 240 percent from last year but it still lags behind some of its competitors. The rebranding should greatly improve those numbers as it would be hard to find a better name for a web streaming service than Livestream.