May 31, 2011 14:59 GMT  ·  By

Singer and producer Moby is going after an entire generation of pop stars, saying that albums from the likes of Britney Spears and Ke$ha shouldn’t be labeled as “music” because they’re, at best, a pop culture phenomenon.

Though Moby worked with Spears on “In the Zone,” and he admits to having enjoyed her latest material “Femme Fatale,” he doesn’t believe that describing what she does as “music” is entirely accurate.

There’s a huge difference between what Spears and Ke$ha do and what real music is supposed to be like, Moby says in a new interview cited by Digital Spy.

“It’s fun, but I don’t think of it as music. It’s manufactured,” Moby says of Britney Spears and her latest album.

“I appreciate it as a pop culture phenomenon and some of the songs I like if I hear them in a shopping mall or something, but it doesn’t function as music for me,” he adds.

By contrast, real music is not manufactured and actually serves to render feeling and emotion.

“Music is something that communicates emotion and integrity in a really interesting, direct way,” he says.

With pop stars like Britney and Ke$ha, there’s no feeling and the release feels like another commercial product, a clog in the machine.

“And when I listen to the pop music you’re describing, it’s hyper-produced corporate product. That isn’t really even a criticism, but I just think calling it music is a misnomer,” Moby explains.

Earlier today, we reported how the founder of Adele’s record label, XL Recordings, hailed the arrival of Adele on the scene as the one thing that could probably save the industry because she was the kind of artist that would bring the focus back on real talent.

Today’s pop stars are being sold as whole packages where good looks counted more than actual talent; Adele is the opposite of that, Richard Russell said in a recent interview.