It will enable sales of mobile content

Feb 2, 2007 08:47 GMT  ·  By

Mobile Ready Entertainment Corp. announced recently that it will be releasing their new Direct-2-Mobile product solution which enables direct marketing and sales of mobile content.

Direct-2-Mobile is a direct to consumer, off-portal marketing solution. Direct-2-Mobile works across all major mobile network operators, so clients don't have to worry about individual arrangements to secure coverage and distribution. Using your Mobile Ready account, simply log on, upload your content, promote your offering and view your sales reports.

"Our clients will be able to manage mobile storefronts and generate offline sales quicker and easier with our product," says Craig Mora, Mobile Ready President and CEO. "Direct-2-Mobile will provide direct to consumer access, reaching millions of mobile phones and handsets."

There are currently more than 2.2 billion mobile subscribers worldwide, which is expected to increase to approximately 4 billion in the next four years. According to Jupiter Research, the mobile advertising market will grow to more than $2 billion over the next four years, with much of the growth being in the SMS space that Mobile Ready currently occupies as a technology leader.

Mobile Ready subsidiary, Complete Identity has already been working closely with companies in the Direct Selling Association as well as other network marketing industries for more than a year now. This multi-billion dollar direct sales industry includes brand names such as Avon, Herbalife, Tupperware, Primerica and more. With Mobile Ready's acquisition of Complete Identity, company executives are confident that the industry relationship will yield several million dollars in new business for Mobile Ready over the coming years.

The company stated that more information will be released soon in the market as well as through the company's website.