According to the most recent Internet Advertising Bureau report, online ad spending in the US hit a new record high in the first half of the year. Advertisers spent some $20.1 billion (€14.9 billion) on the web, an 18 percent increase over the same period last year. More than half of that came in the second quarter, which also saw a 18 percent improvement, year-to-year.
Even more interesting though is the rise in ad spending on the mobile Internet. Revenues rose to $3 billion (€2.22 billion) for the first half of the year, a massive 145 percent increase from 2012.
“Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” Randall Rothenberg
, president and CEO, IAB, said.
“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”
Search revenue is still the biggest, though it has a smaller share of the total, thanks to the rise of mobile. The same goes for display ads which are also taking a hit. Display ads for video saw a big growth though, reaching $1.3 billion (€960 million). Most of that, presumably, goes to YouTube.