14 DAY TRIAL // Earlier this week, Softpedia reported that Mobclix, a company offering real-time application analytics, and Busted Loop, a team who makes things out of information, saw discrepancies in their application tracking and resulted numbers.
While the latter simply based its findings on logic, Mobclix – whose business is to accurately track, analyze, monetize and distribute – has stepped forward to prove its accuracy in determining the number of apps per category in Apple’s App Store, not just in the US, but worldwide.
On Tuesday, Gameindustry.biz reported that the popular App Store featured over 13,000 games for the iPhone, “accounting for over 20 per cent of applications on offer for the handset.” Based on figures released by Mobclix, the report continued to reveal that 22.6 percent of the games on offer were completely free to download and play, while paid apps made up the majority of the 13K – 77.4 percent.
A VentureBeat report, also using figures disclosed by Mobclix, said that the App Store should hold a total of 62,965 apps (at the time of the writing). Soon after, the people at Busted Loop disclosed their own figures for the total number of apps being offered for download via the iTunes App Store. They were lower. The Busted Loop team claimed that, “Mobclix reports can be misleading because they don't filter for uniqueness.”
Mobclix has now answered those allegations, saying that the reason for the disparity between 62,965 (per Mobclix) and 55,977 (per BustedLoop) is strictly because Mobclix’s data represents an aggregation of applications worldwide – across all 80 iTunes stores. “Basically there are 6,988 more apps represented internationally,” Mobclix Co-founder Vishal Gurbuxani told us. “To eliminate any future confusion, we’ll be adding a footnote to clarify that the data we provide is not limited to the U.S,” he said.
“In terms of the other point that BustedLoop brought up, they are correct in saying that some gaming apps appear in multiple categories,” Mr. Gurbuxani added. “Mobclix does, however, account for and filter these particular apps – so their assumption about that was incorrect.” Additionally, Mobclix offered us a breakdown of the gaming apps (U.S. only) that are not included under multiple sub-categories (pictured below).
