Until now, it seemed that iPhone users had a tremendous advantage thanks to Apple’s App Store, as it allowed them easy access to, and the possibility to download and buy all the applications available for their phone. Things are about to change now and iPhone users will probably stop being the “select few.” Mobango was just relaunched today, with a brand new look, enhanced features and thousands of free mobile applications for all phones. How about that, Apple?

Now, all users, no matter if they go online from their PC or on their mobile phone, will have easy access to a portal that will allow them to find almost one million items of mobile content. All these are available for free download on any handset in the world. All is in one place, really easy to find, free, and validated by the ratings and comments of other users. Welcome the alternative to iPhone's App Store.

Users can now select the handheld model they have, and then the site will automatically show only the right version of the software or game, thus leaving no room for compatibility issues. So, whether you have a Nokia, a Sony Ericsson or a Samsung mobile, you know with certainty you'll get just the right game or app for your device. Another feature on the site offers users improved search and content discovery functions, this way, making it easier for them to find the latest and most popular stuff.

Application and games developers can have access to a more sophisticated download data and user feedback when they distribute their software, as a self pay-per-download advertisement system enables them to promote their products to the millions of registered users.

"Mobile users are becoming more sophisticated. Just as true tones replaced polyphonic ring tones, we are seeing strong growth in full track downloads and video, and strong demand for mobile games and applications" said SVP Sales and Marketing at Mobango, Giles Richardson. "Our new software platform allows advertisers and sponsors to target a vast user base across multiple content types in a very efficient way. Mobango sits as the free content store for the public and the ultimate distributor for the content producing industry." Richardson further explained.