Playboy Mobile just announced the inaugural edition of Miss Playboy Mobile, a contest that invites sexy women to register and create a profile on a specially designed website. Mobile users that visit the site will get the chance to see lots of hot girls and vote for their favorite via SMS.

The girl to be crowned Miss Playboy Mobile 2008, based on visitors' votes, will receive a $5,000 cash-prize and the chance to visit the famous Playboy Mansion in Los Angeles for a professional photo-shoot in the Playboy style. All participants must be at least 18 years old and US residents. And, of course, they must be willing to share their sexy pictures with everyone. The first round of voting has already begun and will conclude on 15 March, while the final voting round will take place between 16 and 31 March. The girl considered the most attractive by users will be crowned on April the 2nd 2008, during a VIP celebration at the Hugh Hefner Sky Villa in Las Vegas.

"We are very excited about the inaugural Miss Playboy Mobile search, one of many new mobile initiatives we are launching this year," said Edward Lang, Senior Vice-President and General Manager, Mobile and International Online, Playboy Enterprises, Inc. "This campaign is entirely consumer-driven - from submissions to voting - and we designed it specifically to reflect the fun and sexy lifestyle shared by Playboy fans and mobile consumers. We look forward to crowning our first winner on April 2 in Las Vegas, home of the Playboy Club, as well as the site of the CTIA Wireless Association Convention."

The Miss Playboy Mobile website can be accessed at this address, from both desktop and mobile browsers. This being said, men (and women who like women) should get ready to feast their eyes and vote. May the hottest chick win!