Samsung has chosen to promote their Ultra Edition II handsets through a video concept developed by The Viral Factory. The video is
grounded on a concept that manages to emphasize the fact that the new phones have so few millimeters in thickness and this really counts.
The Ultra II Edition includes phones that have at most 12.1 mm in thickness. Among them, there is also the world's slimmest
phone, Samsung C210.
The video starts by showing images of miniature pies and deserts that are carefully measured and weighed. Then, they are placed on a catapult of reduced sizes and launched as to hit insects flying in mid air or just standing around the laboratory. The moment of impact features a slow motion effect that helps capture every detail of the tiny sweets that break and spill all their colorful cream on the bodies of the insects. It's actually a microscopic food fight that always leaves the small creatures covered in fudge.
After several such sequences, an image of the three Ultra II Edition phone models appears, showing as they gracefully avoid being hit by the small treats. Conclusion? The three slim Ultra II Edition phone models have small, dynamic sizes that make them harder to be hit in the battle. Even more, compared to the microscopic insects, the mobile phones have an even better design that makes them finish the fight untouched.
A quick link to the Samsung
web site appears, as the video will be released exclusively to bloggers and on the web. This is a video meant to arouse the interest of all people on the Ultra II Edition and that of the potential mobile phone costumers in particular.
The Viral Factory is an agency specialized in viral marketing campaigns. They have created more than 100 viral campaigns until now and have received several awards in the field.