14 DAY TRIAL // Even though many still believe that Apple makes the coolest gadgets for teens, a new report released by Buzz Marketing Group reveals that Microsoft’s own Surface RT is becoming a lot more popular.
Both the iPhone and the iPad have lost the leading position in favor of Microsoft’s first tablet in history, the study shows, while Samsung Galaxy smartphones come second in teens’ popularity rankings.
“Teens are telling us Apple is done,” Buzz Marketing Group’s Tina Wells told Forbes. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
While this may be pretty good news for Microsoft, the company still prefers not to talk about the Surface RT and the way it performed after its launch.
Many analysts and retailers across the world have revealed data to show that the Surface RT is yet to take off, citing the lack of global distribution and the lack of legacy Windows apps as the two main reasons for its poor sales performance.
The Surface family, on the other hand, will get a second member this month, as Microsoft plans to release the Pro model that runs the full version of Windows 8 and comes with support for desktop applications.
Even though it’s considered too expensive, with the entry-level model to be sold for $899 (€780), the Surface with Windows 8 could replace laptops altogether, not only because it could be equipped with Microsoft’s Touch Cover, but also thanks to its extended autonomy.
According to Panos Panay, general manager of Microsoft Surface, the Pro version of the tablet will provide half the battery life of the RT model, which means a 4-hour autonomy is very likely.
Here is the full technical spec list for the upcoming Surface Pro.