14 DAY TRIAL // Microsoft's new CEO, Satya Nadella, and the new Xbox overseer, Stephen Elop, are both committed to growing the Xbox division as a whole, according to the boss of Microsoft Game Studios, Phil Spencer.
Microsoft has gone through quite a big shakeup and reorganization process that saw divisions change their names and groups, including the Interactive Entertainment one (aka the Xbox portion).
Besides doing the corporate shuffle, Microsoft also appointed a brand new CEO, namely Satya Nadella, as well as a new boss for the whole devices section, including the Xbox one, Stephen Elop.
During his SXSW Gaming panel, via Polygon, Microsoft Game Studios boss Phil Spencer emphasized just how committed both executives were to the whole Xbox brand and how they wanted it to grow in the following years.
"In terms of Microsoft's commitment in the space, I know both Satya and Stephen Elop, I know them well. I've had explicit conversations with them about Microsoft's commitment to Xbox — they're extremely committed to Xbox," he told attendants.
Spencer then highlighted just how crucial the Xbox brand was to Microsoft and how it has made the company really popular among new demographics such as gamers, both hardcore and casual ones.
The thriving competition between Microsoft and Sony is also a great aspect that the new executives appreciate and they want to make sure that the company comes out on top in the future.
"Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has. We're in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry," Spencer added.
"And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right? It's something that resonates well inside the walls when you're talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product."
As of right now, however, Microsoft's new Xbox One platform isn't doing so well in terms of sales, as Sony's PS4 is dominating it based on recent figures.
The console has received a small price cut but only in the UK, as in other regions Microsoft is offering a special Titanfall Xbox One bundle to those interested in the new shooter.