14 DAY TRIAL // Microsoft continues its struggle to become more relevant in the smartphone industry, and although the company is launching more affordable phones that could help gain market share, significant results are yet to be achieved.
But the future looks bright, Redmond says, and not only because of Windows 10 or new devices but also thanks to the way the company handles the whole business.
Peter Griffith, head of phones design at Microsoft, has explained in a statement that it all comes down to how Redmond builds its phones and is working to make them part of customers’ lives.
“We design all of our phones to be both pure and human,” he says.
You won’t find unnecessary things on a Microsoft phone
And because all Lumias are designed to be pure, you won’t find any unnecessary things on them, Griffith explains, pointing out that what doesn’t need to be there won’t be there.
The same applies to Windows Phone too, he adds, as the operating system is designed to be a continuation of the device itself and to create a mix that would be in perfect harmony with Microsoft’s idea of offering products that only make people’s lives easier.
“When removing anything that’s not needed, what’s left behind becomes decisive for the success of the object. Details have to be just right. Simplicity only works when it’s not at all simple to achieve!” he says.
“When we talk about being human, that’s the personal side of things, such as the ergonomics, how it feels in the hand, and the placement of the keys. But it’s also something more.”
Windows 10 for phones, the upcoming OS version prepared by Microsoft for its Lumia devices, will be based on the same approach and will power handsets that were supposed from the very beginning to be used by “people who do.”
This actually seems to be Microsoft’s new motto for the revamped Windows platform, on both PCs and mobiles, and since Satya Nadella took over the top job at the software giant, everything’s all about empowering people to do more, no matter the device.