Microsoft and Nissan Team to Create Next-Gen Dealer Management System

Today, Microsoft and Nissan announced a partnership aimed at the building of the next-generation dealer management system on the foundation of Microsoft Dynamics CRM.

The two companies will work together for creating a solution aimed at putting together dealer and customer relationship management, as well as social collaboration tools.

Through this system, Nissan expects to create stronger relations with its customers, while also being able to drive dealer sales and to increase its market share all around the world.

The new solution will be based on the Windows Azure platform, and will benefit from all of the features and capabilities that Microsoft’s public cloud offerings can deliver.

“Customer loyalty and retention are essential to the success of any business. Microsoft Dynamics CRM helps businesses better understand and build deeper relationships with their customers and partners,” said Kirill Tatarinov, president, Microsoft Business Solutions.

“We look forward to working with Nissan to deliver a solution that effectively connects with their customers and to win in today’s business environment while also helping organizations such as Nissan meet the specific needs of the automotive industry.”

The new dealer management system is expected to be delivered to Nissan’s dealership networks in Japan and in some other important markets around the world, but should benefit from increased availability soon after.

The system will be flexible, offering the possibility to be customized for specific countries, regions of automotive manufacturer.

Nissan also announced plans to analyze the manner in which Microsoft Dynamics CRM and Windows Azure will be able to provide it with the ability to deploy applications across its worldwide network. The car maker is also interested in bringing its information architecture on the cloud.

“Nissan delivers some of the most innovative vehicles in the automotive industry, and we bring that same innovation and passion to ensure customer and partner satisfaction,” said Andy Palmer, executive vice president, Nissan.

“We are delighted to be working with Microsoft to deliver the next-generation dealer management system. Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers.”