14 DAY TRIAL // Microsoft has just announced it will deliver its next-generation Windows Phone Mango smartphones in the Middle East and Africa with the help of Brightpoint.
Given the fact that almost 80% of new phones that appear on the market are distributed through its channels, the new partnership makes sense.
Under agreement, Brighpoint will launch later this year an e-commerce website, the Windows Phone Online Shop, which will enable customers who live in the MEA region (Middle East and Africa) to purchase Windows Phone devices.
According to Microsoft, the Windows Phone Online Shop will offer Windows Phone devices from different manufacturers to meet all customers' preferences.
“We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region,” said Gustavo Fuchs, Microsoft Mobility Director, Middle East and Africa.
The e-commerce website will be available in various languages, such as English, French, Arabic and Turkish.
Furthermore, the website will offer customers various features, including the ability to compare different models, read reviews, and watch demo videos to get familiar with the product.
In addition, the Windows Phone Online Shop will be integrated with a social media platform that will allow customers to make recommendations and share their activities with friends, family and colleagues.
“Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region,' said Anurag Gupta, President of Brightpoint Europe, Middle East and Africa.
New Windows Phone device should start pouring on the market by the end of the year, or in early 2012.