Sep 6, 2010 13:23 GMT  ·  By

The Yahoo and Microsoft search alliance impacts not only end users leveraging the services offered by the two companies, but also advertisers taking advantage of the search engines to reach searchers.

And make no mistake about it, both Yahoo Search Marketing and Microsoft adCenter advertisers are affected by the transition of Yahoo to Bing.

The Redmond company notes that the adCenter Transition Center is now live, offering FAQs, Feature Comparisons and additional information about the migration of all paid search campaigns from Yahoo Search Marketing to Microsoft adCenter.

“In addition to general information on the Yahoo! and Microsoft Search Alliance, you’ll find guidance on transitioning your campaigns, as well as information about editorial guidelines, adCenter features, and timelines,” revealed Microsoft’s Tina Kelleher.

“I'd recommend starting with the frequently asked questions to see if your concerns are addressed there first,” she added.

Of course, the software giant is ready to offer additional support for advertisers transitioning to adCenter, as well as for adCenter veterans that will now also be able to take advantage of the audience from Yahoo.

Kelleher encourages advertisers to contact Microsoft directly, to post any inquiries on forums, as well as tweet questions to @adCenter.

As I’ve said above, both existing adCenter advertisers as well as those that have so far used Yahoo Search Marketing will need to prepare for the paid search transition to Microsoft adCenter, which is on track to finalization by the end of October 2010.

“Yahoo Search Marketing: Sign-in to your account and click on the adCenter tab to begin transitioning your campaigns into adCenter,” revealed David Pann, General Manager, Microsoft Advertising Search Network.

“From there, you can choose to create a new adCenter account, or indicate that you’d like to use your existing adCenter account.

“adCenter: If you have no Yahoo Search Marketing campaigns to transition, you can prepare your adCenter campaigns by optimizing them to run on both Yahoo! Search and Bing in the near future,” he explained.