Microsoft and Yahoo are making headway with their anti-Google search and online advertising partnership. Having received the go-ahead from antitrust authorities, the duo is currently working to finalize the Bing and Yahoo marriage for customers in the United States and Canada by the end of this year. And while the Yahoo and Microsoft Search Alliance is evolving, the Redmond company announced that an update would be introduced to the Microsoft adCenter terms and conditions next month.
The refresh to the adCenter terms and conditions is designed to enable customers to leverage the unified search marketplace in the U.S. and Canada that Microsoft and Yahoo are building. The software giant has already sent all adCenter customers an email informing of the changes coming to Terms and Conditions on June 21st, 2010.
Carolyn Miller, from the Microsoft adCenter team, enumerated some of the key modifications:
“•The contracting entity is changed from Microsoft Online, L.P., to Microsoft Online, Inc., and the contract’s governing law is now the State of Nevada.
•Microsoft adCenter API access terms have been added to consolidate the API Terms and Conditions with the Microsoft adCenter service Terms and Conditions. Your participation in the API program is governed by these new terms.
•A section about information-sharing with third parties has been added. Microsoft recently entered into an agreement with Yahoo!, Inc., to create a single marketplace for, among other things, keyword search and contextual advertising between the two companies. To provide adCenter advertisers with the best possible advertising services, Microsoft will be sharing information related to your adCenter account with Yahoo! and other trusted partners.”
According to the Redmond company, existing advertisers and publishers using Microsoft adCenter do not need to actually agree to the new terms and conditions. Miller explained that, by simply continuing to use adCenter as before, the consent was automatically given.
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