The company wants to offer players experiences that they are not getting anywhere else

Dec 16, 2013 10:40 GMT  ·  By

Nancy Tellem, the leader of the entertainment and digital media division inside Microsoft, says that all television content launched on the Xbox One will be created in order to satisfy the desires of those who watch them.

She tells Variety that, “Millennials are now dictating what we’re doing. I prefer a more passive experience, but this new millennial generation are multi-tasking and leaning in. They want the option to watch when they want to watch.”

When the Xbox One was first shown to the public, Microsoft said that it wanted to create an entertainment platform that would deliver popular programs for a variety of audiences.

The most interesting of them will certainly be the series based on Halo that Steven Spielberg is at the moment developing.

No solid details about it have been offered so far, but rumors suggest that it will focus on the beginnings of the super-soldier program.