The company is wise enough to know when to shift strategy

Aug 21, 2013 21:46 GMT  ·  By

Phil Spencer, the leader of Microsoft Studios, believes that the changes in policy that his company has been announcing for the next gen Xbox One home console are not a problem but a sign that there's a continuous conversation with the community.

The company prides itself on its ability to listen to feedback and then modify aspects of its future plans in order to accommodate player concerns.

The executive tells Eurogamer that, "Certain people have tried to turn that into something that’s a bad thing about what we’re trying to do, and I just disagree. That two-way conversation with gamers has to be core to who we are as a platform."

He adds, "we have a vision, and we’ve stayed on that vision around the digital ecosystem we want to put on Xbox Live. It remains a core philosophy. We heard people valued some of the existing generation’s disc-based DRM, so we said we’re going to add that to the digital ecosystem we’re building. "

Initially Microsoft announced an ambitious digital distribution system for the Xbox One, which would have resulted in the disappearance of the used game market and in issues with games lending.

Pressure from the potential customer base forced the company to perform an 180 and announce a new set of concepts that are the same as those currently in use on the Xbox 360.

Since then Microsoft has also made a chance in policy when it comes to indie self-publishing, announcing that the entire Xbox One can serve as a development platform.

It also revealed that a headset would be included in the core package after players complained that they would have to pay extra in order to get a third party accessory.

The Xbox One will be launched on a number of core markets in November and other countries will get access to the platform in early 2014.