Each team needs to decide how to use the technology

Feb 27, 2014 02:16 GMT  ·  By

Before the launch of the Xbox One home console, Microsoft emphasized the various ways in which its new cloud technology would change the experience of both developer and players, and now the company says that it is working with partners to unlock its full power.

Harvey Eagle, who leads the marketing division of the company in the United Kingdom, is quoted by TotalXbox as saying that, “It’s up to individual developers to determine what is the best balance in order to deliver the best experience to gamers. No longer can you measure or talk about power in terms of pixels and polygon counts. Performance in this era comes from three areas: hardware, software and the cloud.”

Despite its big investment, Microsoft did not add a cloud powered pre-load capability to the Xbox One and recently explained that gamers who pre-ordered the much-awaited Titanfall on its platform would need to wait until launch to download it.

Fans initially reacted well to the fact that they would be able to get the huge game ahead of March 11 and simply start playing once it unlocked at midnight.

Microsoft explains that the cloud technology it uses can be employed to make the Artificial Intelligence of single-player titles better and to offer more challenge to gamers.

Eagle adds, “We’re committed to allowing developers getting the maximum out of the investment that we’ve made. We said at launch that we’d built a server farm of 300,000 dedicated servers to support multiplayer games – it would be foolish of us not to work with developers to ensure they get the maximum from that power.”

Microsoft has recently announced that starting on February 28 all Xbox One consoles sold in the United Kingdom will have their official price cut to 399 British Pounds in order to offer more value to gamers.

The console is also set to get access to a second major firmware update on March 4, designed to improve the matchmaking and to redesign the party system while also increasing the stability of the platform.

Both improvements are made to enhance the enjoyment that players can get from Titanfall, which is focused on a 6 versus 6 multiplayer experience.

The Britain based-price cut for the Xbox One will not be implemented in any other territories, according to Microsoft, but the situation might change if the console continues to underperform when compared to the PlayStation 4 from Sony.