The company talks Windows Store apps in a new blog post

Aug 14, 2013 05:33 GMT  ·  By

Microsoft continues to bet big on Modern apps with the launch of Windows 8.1, so the company has published another blog post to provide developers with more tips on how to attract more users for their newly-developed tools.

Moneta Ho Kushner, senior design lead, Windows, explains in the post that one of the main things making a difference between Metro apps and the other software solutions on the market is personality.

“Windows Store apps have visual and interactive design personality. Personality helps to differentiate your app, strengthen your company’s brand, and create a positive emotional connection with your users. To achieve a great personality, be creative with the composition, typography, color and motion of your app,” Kushner writes.

While Microsoft continues to encourage developers to port their apps to Windows 8, the amount of spam in the Windows Store continues to increase, even though the company has explained several times that it puts the emphasis on quality and not quantity.

For example, third-party developers across the world are trying to capitalize on the development of VLC for Windows 8 with basic clones that come with no trial version and ask people to pay a few bucks just to download the app.

While it’s still pretty difficult to understand how is Microsoft giving the green light for this kind of apps to be listed in the Store, given the fact that they come with only one or two screenshots and a very basic description, many users have already fallen victims to this kind of scam.

At this point, there are more than 111,000 apps in the Windows Store and figures will most likely grow in the coming months, as more iOS and Android tools are ported to Windows 8.

What’s more, large companies, including Facebook, have already confirmed plans to develop Metro apps, so Microsoft has all the reasons in the world to be optimistic about the future of the Windows Store.