The company starts promoting the OS for businesses around the world

Sep 16, 2013 09:30 GMT  ·  By

Windows 8.1 is just around the corner, so Microsoft continues its typical advertising strategy with blog posts supposed to showcase some of the key features of the OS update.

Following the Sibos financial event in Abu Dhabi, Microsoft has decided to talk about the way Windows 8.1 addresses the needs of financial institutions, with the company claiming that its new release significantly improves the standard Windows 8 platform.

“Windows 8 was built to help employees stay productive and connected on the go. Windows 8.1 advances this vision and introduces new manageability, mobility, security, and networking capabilities that I’ve mentioned here before,” Microsoft’s Erwin Visser said.

“We designed Windows 8.1 with enterprise needs in mind, to ensure companies, especially in sectors like financial services, have advanced tools to protect their sensitive information –including biometrics for user authentication, remote business data removal for BYOD devices, and encryption support on all Windows 8.1 devices.”

Of course, Redmond hasn’t missed the occasion to bring some of the Windows 8 apps aimed at businesses in the spotlight, showing that some of the most important tasks could also be performed in the Modern UI.

“It’s so great to see these companies taking advantage of mobile innovation to better serve their customers and help employees be more productive,” Visser continued, while also encouraging more businesses to give Windows 8.1 a try and find out what’s new in the OS update.

Windows 8.1 will officially make its public debut next month on the 18th, with Microsoft planning to offer the download free of charge to Windows 8 users one day earlier.

MSDN and TechNet subscribers can get it from Microsoft’s servers right away, even though lots of leaked ISOs are already up for grabs from various file sharing services.

Of course, Microsoft recommends everyone to wait until Windows 8.1 comes out officially, as the company isn’t offering support for any leaked build.