Microsoft will soon launch Windows 8.1, the first major refresh for the recently-released Windows 8, so the company has already started a new advertising campaign for the upcoming update.
Just like it did before, Microsoft claims that Windows 8.1 was designed to address customer feedback, so the operating system will be more familiar and more user-friendly.
An infographic supposed to help ease the move of Windows XP to a “modern” operating system also says a few words about the new Windows 8.1.
“Windows 8.1 advances the vision set forward with Windows 8 to deliver the experiences that consumers and businesses need and expect in the next generation of PCs, tablets, and other devices. It’s Windows 8 but even better,” the infographic reads.
This sure sounds familiar for some of you, mostly because the Softies have used the same tagline back in October when it officially launched Windows 8.
At that time, Steve Ballmer and other high-profile Microsoft executives described Windows 8 as a greatly improved version of Windows 7, claiming that it’s an improved flavor of an otherwise excellent operating system.
As far as Windows 8.1 is concerned, Microsoft has indeed tried to respond to consumer feedback, but using its very own methods.
Many Windows 8 adopters have asked for a Start button and Microsoft indeed delivered one. Still, instead of launching the familiar Start Menu, the new button actually gets users to the Start screen, which according to Microsoft, is a much more useful replacement that provides one-click access to both Metro and desktop apps installed on a Windows 8 or 8.1 device, be it a tablet or a desktop computer.
“The new Start screen is smooth and intuitive, and gives you instant access to your people, apps and stuff, so you spend less time searching and more time doing,” the company mentioned in the same infographic.