The success that the final version of Windows Vista will have on the market on its January 2007 release, is no longer a secret considering the impact and demand Vista Beta 2 had on
its own launching. This aside, the Redmond Company has missed an important window of opportunity because it failed to ship the product prior to the Holiday's shopping frenzy that would have undoubtedly increased sales. This is why the marketing department at Microsoft is to devise a strategy that will start the promotion of Vista as early as November.
The target audience will be hit with a campaign meant to create a post-holiday rush for Vista but also to boost computer sales of the machines that have hardware configurations suited for Vista.
"It's important that people see value right up until the launch of Vista," said Microsoft's vice president of Windows client marketing, Mike Sievert. And although he specified no details on the nature of the promotions, at least one may involve offering price discount coupons or even gratuity for an operating system upgrade, on a limited time period, to those that purchase a computer running Windows XP but certified with a Vista Logo.
Analysts believe that promoting Vista through discount coupons will impact not only the sales of the operating systems but also that of the machines that are able to run it.
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