14 DAY TRIAL // Microsoft CEO Steve Ballmer used the Worldwide Partner Conference 2013 to provide us with more information on the vision his company is trying to embrace in the future, as the Redmond-based empire is slowly migrating towards a devices and services approach.
While Ballmer points out that Windows 8.1 is proof that Microsoft is now paying much more attention to customer feedback, hence the return of the Start button, he also explains that the software company is trying to develop products that help customers get stuff done.
“At Microsoft we say, what's our unique point of view. Our unique point of view is on delivering high-value experiences through our software value-added devices and experiences.
“We think we understand the tools, the technologies that it takes to help people get work done better than anybody else on the planet, whether you are an employee, whether you are a customer or a trading partner, whether you are an IT person or a developer, we build experience that help people get stuff done,” he says.
Of course, Ballmer hasn’t missed the occasion to bring the key role played by partners in the entire ecosystem into the spotlight, claiming that Microsoft’s refreshed range of products helps users be productive wherever they go.
“We together understand these things, and we together, Microsoft and our partners, will deliver the devices and services that really bring these things alive when people want to be productive,” Ballmer adds.
Ballmer is also expected to announce a major restructuring plan for Microsoft as soon as this week, seeing how he continues his efforts to push the company towards a devices and services concept.
Word is that Microsoft might be reorganized in such a way that it would be able to focus much more on devices, including Surface tablets and Xbox, but also on services, such as cloud-based products.