14 DAY TRIAL // Frank Holland is the new corporate vice president of Microsoft’s Advertising and Online Business, the company revealed on April 21st, 2011. The software giant underlined the strategic importance of the Advertising & Online organization, a reason why Holland answers directly to the company’s Chief Operating Officer, Kevin Turner.
A Microsoft spokesperson talking to SeattlePI denied that the move to have Holland replace Darren Huston, corporate vice president, Consumer & Online (C&O) has anything to do with the less-than-stellar performance of ad revenue in the perspective of Yahoo CEO Carol Bartz.
As tradition goes, when it comes down to top executive positions, Huston will help Holland transition to the new role.
In this regard, Holland will only take on the full position of corporate vice president of Microsoft’s Advertising and Online Business after June 30, 2011.
Some Softpedia readers might remember that, at the start of April, the software giant announced the birth of the new Consumer Channels Group, and a promotion for Chris Capossela to the new role of senior vice president.
It appears that the changes related to Microsoft’s global advertising sales business are connected to Capossela taking the lead of the new group announced earlier this month.
“The global leadership team reporting to Holland will not change. His leads include Keith Lorizio (U.S.), Laurent Delaporte (EMEA), Jason Scott (Asia), Richard Dunmall (Global Accounts and Agencies), Stephen Kim (Global Creative Services), and Marc Bresseel (Trade Marketing),” Microsoft stated.
“Holland and his leadership team will continue to work closely with Qi Lu, president of Microsoft’s Online Services Division, the driving force behind Bing and MSN, and more specifically with Rik van der Kooi, corporate vice president of the Advertiser & Publisher Solutions Group, and Yusuf Mehdi, senior vice president of the Online Audience Group. Both groups report to Qi Lu, under the Online Services Division structure.”
Holland is a Microsoft veteran having been with the company for no less than 13 years.