14 DAY TRIAL // Now that the second-generation Surface is already available for everyone, Microsoft has launched a new advertising campaign that puts the focus on those of you who already purchased a tablet.
Called “#uncompromise,” the new campaign is inviting users to publish tweets and new posts on Instagram using its name as a hashtag, with Microsoft saying that it wants to hear from buyers learn how they use their devices.
“Work or play? Family or business? Idea or reality? When it comes to choosing, don’t compromise. Surface is the one device for everything in your life. We are searching for people with a vision, and a renegade spirit to join those who have already refused to compromise,” the campaign says.
Microsoft has also launched a video commercial together with the new campaign and is now showcasing some tweets on the official page, so the company most likely expects many users to join it and posts tweets using the #uncompromise hashtag in the coming weeks.