Windows Phone is not about end consumers and Microsoft is perfectly aware that in order to become popular on the smartphone market, it has to bring major business features to enterprise customers or customers who need their devices to be able to help them at work or while on the move.
But for Microsoft to attract big companies into switching to Windows Phone, it needs to come out with something that would show that its new devices are completely secure and offer superior business solutions for companies.
Once Windows Phone 8.1 is out for all current Windows Phone 8 users, it shouldn’t be too hard for Microsoft to get some attention from customers who want a reliable business smartphone, especially that BlackBerry, one of the major players in the business solutions for smartphones, is almost out of business.
With just a few weeks left until the release of Windows Phone 8.1, Microsoft has started to prepare for what’s to come and the first advert that highlights Nokia Lumia smartphones’ business features has just been released.
The short video features three Nokia Lumia smartphones, the Lumia 930, 1520 and 630, along with some of the business features they are packed with.
First of all, Microsoft states that users should not be worried or even think about data protection: “the apps in the Windows Phone Store are screened for malware before they're published, Internet Explorer warns you if you’re about to visit a harmful website, and you can remotely locate, ring, lock or even wipe your Nokia Lumia. Put everything you have into your business, we have you covered.”
Even for those who do not use their phones as business tools, a Nokia Lumia device comes by default with Microsoft Office, which provides Outlook functionality on the move (email, calendar, contacts and tasks). Word, Excel, PowerPoint and OneNote, all allow Nokia Lumia owners to access, edit and share their documents while on the go..
And when travelling, Lync and Skype will help users stay in touch with colleagues, or even attend to online meetings. Windows Phone 8.1 is packed with VPN and S/MIME support, which is automatically activated when the needed requirements are met.
With MDM support also included in Windows Phone 8.1, IT specialists can remotely manage and update the company apps, security policies and configurations.
These are just some of the most important business features that Microsoft highlights in this short video, but there are many others that will surely appease potential customers.