Microsoft Takes Over Analytics Vendor Netbreeze

The company is looking to focus more on CRM with a new acquisition

By Bogdan Popa on March 20th, 2013 02:11 GMT

Microsoft has just announced that it had purchased analytics company Netbreeze, an important step for the company’s long-term strategy in the CRM business.

While the terms of the deal were not disclosed, Microsoft says that Netbreeze will play a key role for the development of social media analytics technologies, as it could offer the necessary solutions for multi-lingual access and analysis to Twitter, Facebook and YouTube streams.

“This is a huge benefit over competing solutions that translate to a common language then analyze sentiment from there. Additionally, they offer their customers the ability to monitor a wide array of social channels including Facebook, YouTubeand Twitter, as well as 6,000 online news websites, 18 million blogs and 500,000 message boards,” Microsoft corporate VP, Bob Stutz, said in a statement.

Netbreeze solutions will be soon integrated into Dynamics CRM software to provide customers with enhanced social capabilities.
The terms of the deal were not disclosed
   The terms of the deal were not disclosed
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