Microsoft Tag is clearly a success with data shared by the company indicating that the usage of the technology is growing exponentially.
The software giant’s barcode technology managed to pass the 2 billion printed tags milestone, and its adoption is accelerating.
Softpedia readers might recall that in excess of 1 billion tags
had already been printed as Microsoft Tag graduated from Beta to RTW, earlier this year.
But while the first billion took approximately 18 months, another billion Microsoft Tags were served to customers just in the four months alone.
“Consumers are rapidly embracing smartphones, which opens a new marketing channel for savvy businesses. Microsoft Tag gives brands and their agencies a powerful way to engage this growing set of connected consumers and create immersive experiences that connect the digital world to the physical world,” revealed Aaron Getz, general manager of Microsoft Tag.
Since Microsoft Tag emerged from Beta, the volume of scanned tags jumped by no less than four times. At the same time, the number of users exploded, tripling only in the first quarter after the Beta went live.
“With Tag, businesses can build compelling customer scenarios to drive engagement and retention, easily measure the effectiveness of their campaigns, and explore new merchandising opportunities for their products,” Getz added.
And there are additional statistics shared by the software giant, indicative of Microsoft Tag’s success, such as the fact that Tags were featured on the pages of 100 million magazine issues since August alone.
The number of accounts created allowing customers to leverage the barcode technology in interactive digital experiences to brand advertising and marketing campaigns has jumped over 100,000 since launch.
Microsoft noted that clients such as Canon, HMS Host, Jones Apparel Group, Kellogg, Kraft Foods, Proctor & Gamble, Razor USA, Simmons Bedding Company, Simon & Schuster, Toyota Motor Sales U.S.A. and Allure have all taken advantage of Microsoft Tag.
“Based on our research, Tag is currently the publishing industry’s preferred 2-D barcode technology by a wide margin,” noted John Puterbaugh, founder and CEO of Nellymoser. “The lead is so significant in the publishing industry that Microsoft Tag is the clear front-runner as a next-generation QR code.”