Users with a camera-equipped mobile phone that download and install the Microsoft Tag client can have a shot at winning no less than $10,000 by simply scanning a barcode.
Microsoft has partnered with Summit Entertainment in order to promote both its barcode technology as well as the upcoming Source Code movie sci-fi action thriller starring Jake Gyllenhaal and Michelle Monaghan.
The Microsoft Tag $10,000 Scan Challenge is now live on Facebook, an experience made possible by Silverlight Deep Zoom in addition to Microsoft Tag.
“For the next five weeks, a new Facebook app lets you zoom in on images from the movie “Source Code,” revealing that each image is made up of a million Microsoft Tags,” revealed Microsoft’s Holly Richmond.
“Scan one of the Tags, and you just might be the lucky winner of an Xbox 360 Console with Kinect or $5,000 – and another $10,000 on top of that if the app gets 1 million scans. The movie still from “Source Code” will change each week until the contest ends April 20.”
Customers that want to participate will need to head over to the Microsoft Tag client download page and grab the free barcode scanning application from the software giant for their phone.
All major mobile platforms are supported, including iOS for iPhone, Symbian, Android, Windows Phone 7, etc.
Next, users will have to visit the contest’s page on Facebook with a browser that features the Silverlight plug-in and zoom in on the Source Code image until the Microsoft Tags that it’s made up are sufficiently large to be scanned.
“The Tag Reader will instantly scan your Tag taking you to the mobile registration page where you can check if you are an instant winner,” Microsoft revealed. The contest is only open to users in the United States that are 18 or older.
“The Deep Zoom contest is part of Summit Entertainment’s Tag-based promotional campaign or the movie, which includes a Tag on all marketing and advertising materials, including posters, banners, magazine ads, and TV spots,” Richmond added.