After Microsoft had previously chosen Nvidia as the company’s partner for the failed Zune HD project, it is quite easy to understand why they chose to continue the partnership with the hardware maker.
Now, the problem is that Microsoft is competing with its own Winodws 8/RT tablet
partners, and that may be a real tough conundrum for the tablet industry to solve.
“Surface” has a great deal of potential and, with Microsoft’s marketing money and clout, it will most likely succeed on the Windows-based tablet market.
The main issue here is the fact that Windows-based tablets much succeed in a market led by Apple’s iPad that’s only competing against Android-based tablets now.
Microsoft is practically a powerful competitor for its own Windows 8/RT tablet customers.
The company will charge them money for the operating system, while putting up its own high-quality Windows 8/RT tablets.
We don’t believe other potential Windows 8/RT tablet makers like this situation and we’re curious to see how this will be resolved.