14 DAY TRIAL // Microsoft has applauded the addition of two new titles to the Massive Network of video game advertising. "Guitar Hero III: Legends of Rock" and "Tony Hawk's Proving Ground" are the latest games in which Microsoft, via Massive, will serve advertising to users. Through a new deal inked with Activision, Microsoft will now have both "Guitar Hero III: Legends of Rock" and "Tony Hawk's Proving Ground" as its playground for delivering in-game advertising.
"Our partnership with Massive provides a highly effective advertising solution for brands and marketers while enhancing the realism and preserving the creative integrity of our leading titles. We're pleased to add two more of our premier titles to the Massive Network," revealed David Pokress, vice president of new franchise and business development at Activision.
Microsoft promised that the addition of "Guitar Hero III: Legends of Rock" and "Tony Hawk's Proving Ground" to the Massive Network and the subsequent advertising that will find its way into the content of the two games will not impact the gaming expedience. In this regard, Massive uses a strategy that enabled the contextual integration of ads into the environment of the game. In-gaming advertising allows publishers and advertisers to "talk" to an audience that is little to none impacted by marketing campaigns from traditional forms of media.
"Our role as Activision's global partner for dynamic in-game advertising for some of its best-selling franchises has delivered impressive results for marketers and opened new revenue channels for Activision titles. The latest versions of 'Guitar Hero' and 'Tony Hawk' will provide compelling marketing opportunities, allowing advertisers to connect with these audiences and capitalize on the tremendous excitement and promotional activity around these powerful franchises", commented Said Cory Van Arsdale, CEO of Massive.