Microsoft officially opened four new stores last weekend, two in New York and one in New Hampshire and Delaware, but the company plans to expand its network with two new locations next month.Microsoft confirmed via its Microsoft Store Facebook account that Cincinnati and San Juan are the two next locations to receive stores, both of which are to be opened next month.
“Cincinnati and San Juan, are you ready for Microsoft? Join us on November 1st for our grand opening in San Juan, PR and on November 8th for our grand opening in Cincinnati at Kenwood Towne Centre. We can't wait!” the message posted on the Facebook page reads.
Microsoft’s strategy to expand its store network comes at the right time, as the company will release the new Windows 8 operating system this month, along with several other products. This way, the new products will be brought closer to potential buyers, as Microsoft expects to sell millions of copies even before year-end.
Steve Ballmer, Microsoft CEO, made it very clear that Microsoft sees Windows 8 as a revolutionary product, explaining that this new operating system is not only aimed at tablets and mobile users, but also at the traditional PC market.
“There's going to be close to 400 million PCs sold in the next year, which makes it a big market. And whether it's 405 (million) or 395 (million), it's a big market, and Windows 8 will propel that volume,” Ballmer said in an interview with The Seattle Times in early September.