Microsoft Spreads the Security Wealth

As it strives to claim to the top of the security market in the detriment of house hold names like Symantec and McAfee, newcomer Microsoft has devised yet another market strategy to boost sales of its products. In this context, the Redmond Company has announced that it will cut resellers in on the profits of its security products, offering them 20 percent out of the license sale atop the usual margins.

"Our goal is to build the industry's leading security partner ecosystem and to ensure that our customers have the best experience with our Forefront security products," said Steve Brown, the director of product management in the security, access and solutions division at Microsoft. "This is a fairly unique program that we're offering."

As last year alone security revenues amounted to an excess of 12 billion dollars, Microsoft has not hesitated to promise a consistent share of the eventual profits to its partners only to make them more profoundly involved in the marketing process of its Forefront brand. Additionally, the Redmond Company claims that it will spend no less than 15 million dollars in the coming 12 months on partner training and support. The initiative is a part of a wider conglomerate of marketing plans known as the "Microsoft Security Software Advisor Program".

Only the companies already involved with the Microsoft Partner Program and those that have the status of certified member of Microsoft's security competency program join the company and benefit from its profits.