Redmond-based software giant Microsoft is reportedly set to spend good money on the marketing of its new flavor of Windows Phone, namely Mango.
At least in the UK, the company it planning an expensive campaign for the new OS iteration, and has already sent the money to Nokia and Samsung to set things in motion.
Nokia, who is Microsoft's strategic partner, is expected to receive around £20 million (around $31.5m/ 23m Euros) in funding from Microsoft, while Samsung will get around £8 million (about $12.5m / 9.2m Euros), it seems.
A recent article on mobiletoday.co.uk
also notes that the first Nokia devices that would run under Windows Phone 7.5 Mango
are expected to become available before the end of this month.
“Microsoft is funding a massive campaign with Nokia across every single media you can imagine. It’s the last roll of the dice for them,” a source said, according to the news site.
“They must go big, bad and boldly. Microsoft is desperate to kick the hell out of Android. If they can get across how amazing Mango is they could really crack it this time.”
Apparently, Microsoft and Nokia will work together for marketing the Windows Phone Mango platform, and Samsung will also participate in a similar campaign with the Redmond-based company.
Nokia is expected to push multimedia smartphone ads via all media touchpoints and channels, and will be accompanied by in-store marketing deals put in place by Microsoft.
Nokia will come up with an integrated campaign focused on the showcasing of their Windows Phone handset. Samsung will make a similar move with its Omnia W device, it seems.
During the next several months, we should expect for Microsoft and Nokia to strive for pushing the Mango OS
flavor in front, so as to make sure that the platform will have a great start.
With the holiday season almost here, is should not come too much as a surprise if they actually manage to report strong sales in the fourth quarter of the year.