Microsoft Spells Danger for the New T-Mobile Sidekick

Microsoft spells Danger for the new T-Mobile Sidekick. The Redmond company is applauding the addition of a "soul" to T-Mobile's handset, with the solutions developed by Danger, a company the software giant acquired in mid-April 2008. According to Microsoft, the software and services from Danger, included in the new Sidekick, are designed to deliver an innovative mobile user experience. T-Mobile launched its latest mobile phone under the Sidekick brand umbrella on July 30, 2008, focused on delivering consumers comprehensive personalization capabilities by sporting customizable shells.

"Mobile phones aren't soulless devices. They're personal expressions and our lifeline to the people that matter to us as we navigate through all of life's moments," commented Roz Ho, corporate vice president of Premium Mobile Experiences at Microsoft. Of course that the software delivered through Danger, which has been integrated as a part of the Microsoft Premium Mobile Experiences (PMX) group following acquisition, plays an important role in offering a more personal experience to end users.

The handset's customization options span from the shell, all the way to the Web browsing capabilities. And the fact of the matter is that the true power of the Sidekick is under the hood. The phone features universal search designed to cover both programs and the information stored on the device, but also social networking offerings including group chats, instant messaging, and quick friend search.

On top of it all, the new Sidekick also allows users a great deal of flexibility when managing multimedia content, offering not only wireless media sharing features, but also stereo music via Bluetooth, as well as support for video, making it possible for users to easily share, record and playback content.

"Playing such a significant role in our lives, mobile phones should reflect our individual style. T-Mobile clearly understands this, and we're very excited about what the new Sidekick will offer consumers," Ho added.