14 DAY TRIAL // Microsoft will soon launch the new Windows 8 operating system, the Surface tablet and the Windows 8 Phone, so the company expects a significant growth in sales across the world.
Indian buyers however will need to pay a bit more for Microsoft’s products, as the Redmond-based technology giant is apparently planning to increase prices by up to 25 percent.
A report by Times of India reveals that Microsoft isn’t at all worried that consumers may switch to rival products, as the company believes that the Indian market is capable of absorbing the price increases.
"The rise in prices is linked to the release of several new Microsoft products. India has a highly mature IT market and we are sure it will absorb our new prices. We are in the process of talking to our partners and analysts," said Floris van Heijst, head of its marketing and operations in India according to the aforementioned source.
Microsoft hasn’t provided detailed information on the new product prices and the company remains tight-lipped on future products as well, including here the new Windows 8 and the Surface tablet.
The Redmond-based firm announced yesterday that it would launch the Surface device on October 25, together with the Windows 8 operating system, during a New York press conference that will commence at 10.00 AM Pacific Time.
Steve Ballmer hinted last month that the Surface tablet would be priced at around $300 / €230, with the top versions to go as high as $800 / €615. Of course, there are no accurate details on the pricing, but Microsoft is expected to reveal more information anytime now, as we get closer to the launch day.