The company today launched a new Internet Explorer ad for touch users

May 9, 2014 09:51 GMT  ·  By

Microsoft today introduced a brand new advertisement for its in-house browser Internet Explorer that brings the touch capabilities of the application in the spotlight and lets you know how intuitive these features actually are on a Windows 8 tablet.

The company suggests that everything surrounding us is based on touch, so Internet Explorer in the Modern UI is nothing more than a natural experience which makes browsing extremely easy to use.

Of course, Redmond turned to some adorable kids to promote its browser and bring the world of touch in the spotlight and, to be honest, this ad definitely serves its purpose.

Microsoft has rolled out quite a lot of awesome ads ever since Windows 8 was officially brought to the market and the company made some interesting choices as far as the music used in these video is concerned, with many indeed applauding the software giant for these fresh ideas seen in the way it promotes its products.

I've heard that this new internet Explorer could really get you sentimental and bring a tear to your eye, so watch it by clicking the play button below and let us know what you think using the comment box after the jump.