The company continues its efforts to promote the VoIP platform

Jul 3, 2013 08:51 GMT  ·  By

Skype has quickly become a key product for software maker Microsoft, so it’s no surprise that the company is now releasing a new advertising campaign for the world’s number one VoIP platform.

Simply called “Stay Together,” the new campaign is created with the help of ad agency Pereira & O’Dell and is supposed to show everyone that Skype could be easily used to keep families in touch with a simple Internet connection.

Word is that Skype will soon become the default messaging client in Windows, as the recently-released 8.1 Preview no longer packs a dedicated app in this regard.

It appears that the RTM version of the operating system will be delivered with a pre-installed version of Skype that would allow users to call contacts straight from the Metro UI using their Microsoft accounts.