The company uses every occasion to encourage consumers to move to newer Windows

Sep 12, 2013 06:04 GMT  ·  By

Windows XP will be officially retired on April 8, 2014, so Microsoft uses every single occasion to remind everyone that its 11-year-old operating system would soon be vulnerable to attacks.

Tami Reller, executive vice president, Marketing, took the stage during the Intel Developer Forum 2013 in San Francisco to talk about Windows, explaining that XP is no longer a secure platform.

She emphasized that it’s essential for everyone to move to a newer Windows version, especially because Windows 8 is currently considered the most secure platform ever launched by Microsoft.

“While, we’ve been talking with enterprise customers for years about this deadline, we’re accelerating our efforts across business and consumer audiences. We have a number of programs designed to reduce cost and complexity of migrating like TouchWins, which incents partners to drive PC refresh with Windows 8.1 devices,” Brandon LeBlanc, senior marketing communications manager on the Marketing Group at Microsoft, explained.

Windows XP is currently powering more than 33 percent of computers worldwide, according to Net Applications data, but Microsoft expects its market share to drop to around 10 percent by April 2014.